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Half refreshing coolness, half fiery passion. On June 19, the 2025 "Leisurely Sichuan · Summer in Nanjiang" culture and tourism promotion activity, hosted by the Department of Culture and Tourism of Sichuan Province and the People's Government of Bazhong City, kicked off in Nanjiang County.
Aligned with the guiding principles from the seventh plenary session of the 12th CPC Sichuan Provincial Committee, this activity spotlights Sichuan's cultural tourism brand "Splendid Tianfu, Leisurely Sichuan". Through diversified formats, it comprehensively showcases the province's innovative "tourism+" summer offerings—featuring new products, experiences, and scenarios across all regions and sectors. Meanwhile, Sichuan's cultural and tourism system will continuously focus on the "Traveling Sichuan All Year Round - Summer Edition". By holding themed activities, rolling out preferential policies for the public, strengthening service guarantees, and innovating in publicity and promotion, they will deeply promote the integrated development of culture and tourism, constantly tap new potential in summer cultural and tourism consumption across the province, and energize the new vitality of the summer cultural and tourism economy.

How to travel in Sichuan during summer? At the launch event, Sichuan's cultural and tourism ambassadors presented plot-based interpretations centering on three chapters: "Escaping Heat in Mountain Waterscapes, Enjoying Cool in Picturesque Scenes", "Learn from History, Play with Wonder", and "Experiencing Trends in Tianfu, Enjoying Road Trip Adventures". Through interactive storytelling, they recommended high-quality summer travel routes, unique experiences, and local delicacies, unveiling a vibrant summer panorama of "Splendid Tianfu, Leisurely Sichuan".

A summer in Sichuan offers boundless adventures: Glide across endless emerald waters, discover Mount Qingcheng's serenity and Mount Emei's elegance, bask in the cooling breeze of Southern Sichuan Bamboo Sea, or unwind by Qionghai Lake's shimmering waters. One can drive along National Highways 318 and 317, race through the vast grasslands and sacred snow-capped peaks in Aba and Ganzi, lose yourself in the kaleidoscopic wonderlands of Jiuzhaigou and Huanglong, and stand in awe before the majestic alpine vistas of Gongga Mountain, Siguniang Mountain, and Daocheng Yading. Visitors can also delve deeper into Sichuan's cultural heartbeat by unraveling the mysteries of ancient Shu civilization, experiencing the charm of intangible cultural heritage, and connecting with revolutionary spirit at historic sites. Besides, there is a dazzling culinary symphony.

For summer road trips, Sichuan's cultural tourism ambassadors highlighted five hidden gem routes: the "Sky Road National Highway 318", "Mountains &Seas Fairytale: Western Sichuan Self-driving Tour", "Encountering Lixiao Road", "Panzhihua: City of Sunshine &Blooms", and "Yi Customs and Cultural Journey". Visitors wind through Sichuan's painted scrolls by car, immersing themselves in the province's signature laid-back charm.

Sichuan extends its warmest invitation this summer with exclusive benefits tailored for students, demonstrating its genuine commitment to welcoming travelers. The 2025 high school and college entrance exam takers can enjoy free or discounted entry at nearly 100 Sichuan A-class scenic spots with their exam admission ticket—including national 5A sites like Tiantai Mountain, Dujiangyan, Jianmen Pass, Guangwu Mountain, Langzhong Ancient Town, and Huanglong. Additional summer perks include hotel stay discounts and complimentary local dining experiences. Several scenic areas have also extended these benefits to all college students, providing them with generous packages that include free tickets and discount vouchers.

According to a leading official of the Department of Culture and Tourism, the province's cultural tourism system will continue developing a series of high-quality, personalized and diversified summer cultural and tourism products focused on such themes as parent-child study tours, summer retreat getaways, road trips in western Sichuan, and trendy performances, inviting tourists to experience the charm of "Splendid Tianfu, Leisurely Sichuan" in person. The system will also continue to vigorously cultivate new business forms like "Follow the Show" itineraries, "Follow the Game" event-based travel, "Follow the Flavor" culinary trails, and "Follow the Drama" filming location tours, and do a good job in delivering the all-round integration strategy of "culture and tourism + various industries" and "various industries + culture and tourism".

On the same day, the fiery 2025 "First 365-day" Sichuan Nanjiang "Yang" BA Basketball Invitational was held. Amateur enthusiasts and internet influencers from across the country gathered to engage in the electrifying matches.