巴适棋牌

On the afternoon of June 26, the launch ceremony for the 2025 Summer Cultural Tourism Campaign "Celebrate the World Games, Explore Chengdu: Take a Summer Stroll Through the City" was held at the refreshingly cool Tiantai Mountain Scenic Area in Chengdu. This event marked a vibrant prelude to Chengdu's summer tourism season.

The recently concluded seventh plenary session of the 12th CPC Sichuan Provincial Committee proposed supporting Chengdu in building itself into a world-famous cultural city and a world-famous tourism destination. Spotlighting the upcoming 12th edition of The World Games 2025 (TWG 2025) in August, Chengdu's cultural and tourism sector has meticulously prepared an integrated "6+10+4+N" tourism promotion matrix this summer, featuring six themed cultural-tourism experiences, ten "Poetic Chengdu" literary-themed tours, ten premium inbound travel routes, four public-benefit policies, and numerous special events. This all-encompassing initiative aims to meet the diverse, unique, and high-end travel needs of both residents and visitors while driving comprehensive, multi-sector growth in the cultural tourism industry.

Explore Multi-Dimensional Chengdu via Six Themed Scenes

The day's event kicked off with an energetic song-and-dance performance titled "Summer Beats, World Games Energy", blending refreshing summer vibes with sporting elements. This unique opening act launched attendees on a distinctive Chengdu journey and also showcased the infinite possibilities of "culture-tourism + TWG" integration.

TWG 2025 will be more than just a major international multi-sport event hosted in Chengdu—it will also serve as a grand cultural celebration connecting Chengdu with the world. From the adrenaline of world-class sports to the cozy charm of neighborhood life, from untamed natural wonders to sophisticated cultural grace, Chengdu is fully embracing TWG 2025 through six distinctive thematic experiences: "Dynamic TWG, Vibrant Chengdu", "Summer Escapes, Cool Chengdu", "Nighttime Wonders, Dazzling Chengdu", "Harmonic Beats, Musical Chengdu", "Timeless Tales, Cultural Chengdu", and "Foodie Adventures, Flavorful Chengdu", in a bid to drive deep integration between culture and tourism through these vibrant practices.

Specifically, within the "Dynamic Games, Vibrant Chengdu" theme, the program features 26 curated experience sites centered around the 13 indoor competition venues of TWG, while paired with surrounding tourism attractions. Visitors can not only experience the electrifying atmosphere of TWG competitions live, but also participate in various citywide "custom activities" themed around the Games while checking in at urban landmarks.

The "Summer Escapes, Cool Chengdu" program transports visitors to cooling retreats like Tiantai Mountain, Mount Qingcheng, and Xiling Snow Mountain. Here, travelers can immerse themselves in refreshing adventures, from river rafting and alpine hiking to strolls through ancient towns' bamboo forests and outdoor camping, enjoying summer-exclusive joy through a series of refreshing activities such as water-based adventures and gourmet culinary delights.

"Nighttime Wonders, Dazzling Chengdu" invites visitors to experience the city's vibrant after-dark charm—gliding along the Jinjiang River on illuminated pleasure boats to admire Jiuyan Bridge's neon-lit reflections, soaking up the cosmopolitan energy of Taikoo Li, or indulging in culturally rich evening activities like Dongmen Market's Summer Folk Festival, Tiexiangsi Water Street's "Floating Cinema", and Chengdu Library's "Night of Literary Lights".

"Harmonic Beats, Musical Chengdu" weaves a vibrant tapestry of sound across the city, uniting the Anren Ancient Town Theater Carnival, the "Brilliant Chengdu" Performing Arts Festival, the 2025 International Sister Cities Youth Music Festival, and more signature events, coupled with an electrifying roster of back-to-back concerts by superstars. The urban soundscape will pulse with rhythm as melodies cascade from concert halls to street corners.

In the "Timeless Tales, Cultural Chengdu" tour, tourists can not only explore museums to touch history, but also immerse themselves in key exhibitions that showcase cultural dialogue and diversity. Highlights include "An Epic of Civilizations: Classical Sculpture from the Mediterranean World" at Chengdu Museum, "First in Three Imperial Examinations: The Dream to Serve the Country &the Legacy of Chinese Civilization" at Chengdu Wuhou Shrine Museum, "Celadon Hues: The Aesthetics of Color in Chinese Antiquities" at Jinsha Site Museum, and "Transmission and Imitation--Exhibition of Chinese Painting Copying Teaching Works from CAFA" at Chengdu Art Museum. In addition, a vibrant mix of social activities and digital technology exhibitions, among other highlights, showcase how Chengdu's millennium-old cultural heritage continues to innovate and inspire.

"Foodie Adventures, Flavorful Chengdu" connects nine culinary-themed neighborhoods into a gourmet trail, while the 2025 Chengdu Beer &Music Carnival "Gourmet Capital" transforms the entire city into a celebration stage, with over 30 distinctive events across the city's districts and counties. From sizzling street eats to scenic mountain retreats, visitors can savor authentic local flavors and let their taste buds ignite an unforgettable adventure.

Beyond the vibrant themed experiences, ten "Poetic Chengdu" literary-themed tours offer a uniquely curated cultural journey. Meticulously crafted itineraries connect literary landmarks like Du Fu Thatched Cottage, Wangjiang Pavilion, and Qingyang Palace, allowing visitors to retrace Southern Song poet Lu You's verses "For twenty li the fragrance never fades, from Qingyang Palace to Huanhua Stream", or whisper Tang dynasty poetess Xue Tao's works by her eponymous well. In these tours, classical poetry and physical landscapes intertwine, letting visitors touch the living pulse of Chengdu's literary soul.

Simultaneously, Chengdu has synergized premium tourism resources across Sichuan Province and neighboring Chongqing, Shaanxi, Yunnan, and Guizhou. Leveraging China's 240-hour visa-free transit policy, the city has launched ten premium inbound travel itineraries on international OTAs, social media platforms, and through overseas travel agencies. These curated routes enable foreign visitors to immerse themselves in a 10-day journey through southwest China's ecological wonders, millennia-old civilizations, and vibrant culinary scenes.

Four Public-Benefit Policies + N Special Events Kick off Summer Fun

At the event, China's national gold-medal tour guides teamed up with Chengdu-based foreign travel influencers for a theatrical performance titled "This Summer, Stroll Through Chengdu's Streets", using interactive storytelling to showcase the city's key summer attractions and special travel benefits.

Chengdu is demonstrating its commitment to tourist satisfaction this summer by introducing four major visitor benefit policies: 1) The "TWG &Attractions" Combo grants free admission to designated popular attractions for TWG ticket holders; 2) "Show &History" Cultural Pass allows visitors with ticket stubs to major performances free entry to premier museums like Wuhou Shrine, Jinsha Site Museum and Du Fu Thatched Cottage upon identity verification; 3) The "Graduation Gift" program provides free or half-price admission to over 20 attractions and performance venues for middle and high school graduates upon presenting valid credentials; 4) Comprehensive transportation benefits covering ride-hailing discounts, self-driving offers, and car rental deals help visitors optimize their travel budgets.

During the passionate summer vacation, Chengdu's cultural and tourism sector is pulling out all the stops. It brings together the city's key cultural and tourism resources to deliver an exciting lineup of special events focusing on areas such as music, exhibitions, museums, sports events, and intangible cultural heritage, offering something for every traveler and local alike. The "Chengdu Campus Discovery Tour" initiative brings together open-campus opportunities at universities across the city this summer, offering a centralized platform to release and promote the opening information of some key participating institutions and their reservation channels, inviting students and parents to visit universities in Chengdu.

In recent years, Chengdu has consistently adhered to a development approach where culture is the soul, tourism is the body, technology provides the impetus, and conservation comes first. Leveraging its abundant cultural tourism assets—represented by the giant panda, Wuhou Shrine, Jinsha Site, Mount Qingcheng and the Dujiangyan Irrigation System—the city continues to expand the boundaries of cultural-tourism integration by creating innovative experiential spaces, further promotes the "Park Development and Enhancement" initiative to optimize cultural tourism zones, and effectively implements the "Cultural-Tourism + All Industries" and "All Industries + Cultural-Tourism" cross-sector integration strategies.

Chengdu invites you to experience the passion and glory of TWG 2025, cheering alongside roaring crowds; embrace summer's cool bliss through alpine water adventures, connecting deeply with nature; discover urban romance under neon-lit nightscapes, pulsating with city life; immerse in symphonies and theater that nourish the soul; walk through history's echoes at ancient sites where past and present converse; and savor culinary happiness while exploring every corner. This summer, Chengdu awaits you!

Ten "Poetic Chengdu" literary-themed tourist routes

Du Fu "Healing Nature" Trail

Chengdu Du Fu Thatched Cottage → Huanhua Stream → Xiling Snow Mountain (Dayi County) → Zizhou Du Fu Thatched Cottage (Mianyang) → Li-Du Memorial Hall (Mianyang)

Lu You "Chengdu Living Poetry" Trail

Yanhua Pond with Lu You Memorial Hall (Chongzhou) → Yuantong Ancient Town

Xue Tao "Feminine Poetic Spirit" Trail

Wangjiang Pavilion &Xue Tao Well → Huanhua Stream &Xue Tao Statue → Dongshan Park (Zizhou, Mianyang)

Li Bai "Daoist Immortal Quest" Trail

Sanhua Tower (Chengdu) → Qinglian Alley (Qinglian Upper Street)→ Mohe Pool → Former Residence of Li Bai (Jiangyou, Mianyang) → Douchuan Mountain (Jiangyou, Mianyang)

Su Shi "Gastronomy &Philosophy" Trail

Daci Temple (Chengdu) →San Su Shrine Museum (Meishan)

Sima Xiangru "Romance of the Strings" Trail

Sima Bridge (Chengdu) → Qintai Ancient Path →Wenjun Well (Qionglai) → Xiangru Ancient Town (Peng'an, Nanchong)

Yang Xiong "Metaphysical Explorations" Trail

Yang Xiong's Tomb (Pidu) → Ziyun Academy (Jinniu) → Mochi Road

Tang Qiu "Ladle Poet Hermit" Trail

Jiezi Ancient Town → Tang Gong Memorial Hall → Guangyan Zen Monastery

Lady Huarui "Palace Poetry Elegance" Trail

Mount Qingcheng → Lady Huarui's Tomb (Tianguo Mountain, Dujiangyan) → Tianguo Temple → Longju Temple (Deyang)

Yang Shen "Scholar-Champion's Legacy" Trail

Yang Sheng'an Memorial Hall &Gui Lake → Baoguang Temple → Qingyuan Bridge → Zhuangyuan Mansion Ruins → Yang Family Cemetery (Xindu Zhuangyuan Tomb Complex) → Tianfu Family Tradition Museum